Our Story
Walking home from gym and seeing a baby bunny in the middle of the road is the last thing you think you’ll see on a Tuesday afternoon in east London. After documenting our journey and gaining over 500,000 aunties and uncles on TikTok with Mr Phiri, here we are today, with a store, catered towards you.
Accreditations
Countless media outlets, social media pages and channels have reached out to document, repost and show love to our journey. From the Dodo, Memzar, Animals, Lenon the bunny & many more!
Meet the Team
Ernest Aaron Phiri
”Bunny man”
Mr Phiri
Chief Advisor
SE Londoner
One day in August last year, fate brought a 23-year-old east Londoner and a baby rabbit together.
Model Ernest Phiri gathered a huge following on TikTok after videos of his bunny, Mr Phiri, went viral.
With more than 600,000 followers gained in just one year, Ernest claimed his life changed when he found Mr. Phiri on Ilford Lane, behind some local shops on his way home from the gym.
Ernest said: “He’s nice to be around. My favourite thing is that I can just put my phone away and then it’s just me and him.
“After a long day, when I want to escape from the world it’s best when you’re with your little friend.”